What OTBx Air Really Stands For (Part 3): The Stories Behind the System
There’s a moment that happens on almost every shoot. Usually it’s about halfway through the day. The cameras are up.The lighting is dialed in.The team is moving efficiently from one setup to the next. And a client will look around and say something like: “Wow… you guys make this look really easy.” We usually smile … Continue Reading
The Ultimate Content System for Trades: How Agencies Can Deliver High-Quality Media Without Slowing Down Clients
Running a construction or trade business is already a full-time job. Between managing crews, meeting clients, keeping projects on schedule, and handling suppliers, the idea of posting consistently on social media or producing marketing videos often feels impossible. If you’re an agency managing multiple clients in trades, such as contractors, HVAC, plumbing, electrical, or renovation, … Continue Reading
What OTBx Air Really Stands For (Part 2): Why Video Is the Future of Business
A lot of people ask me where the name OTBx Air came from. Sometimes it happens on a shoot.Sometimes during a discovery call.Sometimes halfway through a conversation when someone suddenly pauses and says: “Wait… what does OTBx actually mean?” The short answer is simple. OTBx stands for Outside The Box. But the real answer is … Continue Reading
