4 Simple Real Estate Marketing Tips To Boost Your Sales & Brand Presence

Are you ready to take your real estate marketing to the next level and generate more inquiries into your listings? Then look no further! In this post, we’ll show you how to use a variety of tools, including 360° cameras, drones, and your own two feet, to make your listings stand out from the crowd.

Give Every Listing The Attention It Deserves:

First things first, every property deserves your undivided attention. You are the key to making your marketing successful, and you can achieve this by giving each listing the attention it deserves. 

One key aspect is to identify the unique features and selling points of the property and how they can be highlighted in your marketing. This means taking great care in capturing the essence of the property through high-quality images and carefully crafted descriptions.

When taking images, consider using different angles and perspectives to showcase the property in the best possible light. Take the time to scout the property to find the best spots for capturing the unique selling points of the property, such as a stunning view or a spacious backyard. Additionally, it is important to consider the target audience for each property and tailor your marketing approach accordingly. For example, if the property is located in an area with great schools, make sure to highlight this in your listing.

Use Only The Best Images:

When it comes to taking images, it is important to select the most important rooms to feature and use different angles to showcase the property in the best possible light. For example, using a wide-angle lens can help make a small room appear more spacious. It is also important to consider the lighting in each room and adjust your camera settings or use supplemental lighting if necessary to ensure the images are well-lit and free of harsh shadows.

By using image enhancement services like our Twilight feature, you can make your listings pop and attract attention. Quality is much more important than quantity when it comes to the images you use, so choose only the best and make sure they’re breathtaking.

Virtual Staging Works; Buyers Appreciate It:

Virtual staging is another powerful tool you can use to connect with your potential buyers’ dreams and bring the potential of a space to life. Research shows that 82% of agents believe virtual staging makes a difference in selling property, and buyers love to envision certain rooms with the help of virtual staging.

Virtual staging is a great way to show potential buyers what a property could look like with furniture and decor without the expense of actually staging the property. However, it is important to use high-quality images and choose furnishings and decor that are appropriate for the style and layout of the property. Additionally, make sure to disclose in your listing description that the images are virtually staged to avoid any confusion or misrepresentation.

Overcome the Limits Of Your Smartphone:

While smartphones can be great for capturing interior and exterior images, investing in additional equipment like a 360° camera or drone can take your listings to the next level. This equipment allows you to capture more advanced shots, like aerial views of the property and immersive 360° images. Additionally, consider using video tours or 3D walkthroughs to give potential buyers a more immersive experience of the property.

So what are you waiting for? Incorporate these tips into your marketing strategy, and you’ll not only sell properties faster and for more money, but you’ll also impress potential clients and keep the listings coming your way. Need help with your real estate video marketing? Reach out to our team today to see how we can help you best market yourself!

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