Selling a home can be a stressful and overwhelming process, and as a realtor, it’s your job to make it as smooth and successful as possible for your clients. Here are some ways you can go above and beyond to impress them:
- Promote the property effectively: In addition to utilizing traditional methods such as listing the property on real estate websites and advertising in local publications, consider getting creative with your marketing efforts. This can include creating a virtual tour of the home and hosting it on social media, creating a website specifically for the property, or even hosting an open house event and inviting the entire neighborhood. By going the extra mile to promote the property, you can generate more interest and potentially even drive up the final sale price.
- Stay in constant communication: Your clients will likely have a lot of questions and concerns throughout the process, so it’s important to be available to them and keep them informed. Make sure to return their calls and emails promptly and provide regular updates on the status of the sale. You can also set up regular check-ins with your clients to discuss their concerns and address any issues that may arise. By keeping the lines of communication open, you can help ease your clients’ stress and build trust in your relationship.
- Negotiate on their behalf: As a realtor, you have the knowledge and experience to negotiate the best possible price for your client’s home. This can involve working with the buyer’s agent to come to a mutually beneficial agreement, or suggesting ways to sweeten the deal for the buyer such as including appliances or offering a home warranty. By effectively negotiating on behalf of your clients, you can help them get the most value for their property.
- Offer support and guidance: Selling a home can be an emotional experience for many people, and it’s your job to be a supportive and understanding guide. This can involve offering advice on how to declutter and stage the home to make it more appealing to potential buyers, providing resources for finding a new home, or simply being a listening ear during a difficult time. By offering support and guidance, you can help your clients feel more at ease throughout the process and build a strong, trusting relationship with them.
By going above and beyond for your clients, you can build trust and strengthen your relationships in the real estate industry and one of the most effective ways to get the word out about who you are and what you offer is through video marketing. Promote yourself and your likability while you promote your open house!
Video marketing is a fantastic way to promote a successful open house and showcase your property to potential buyers. Here are five ideas for incorporating video into your open-house marketing strategy:
- Create a virtual tour: Give potential buyers a 360-degree view of your property with a virtual tour! You can use a combination of photos and videos to give viewers a true sense of what the home looks like. Share your virtual tour on social media or on a dedicated website for the property.
- Create a promotional video: Want to really grab people’s attention? A promotional video is the way to go! In just a few minutes, you can highlight all of the amazing features of your property and get people excited to see more. Share your promotional video on social media or on a dedicated website for the property.
- Live stream the open house: Can’t make it to the open house in person? No problem! Live stream the event on social media platforms like Facebook or Instagram so people can get a feel for the property and ask questions in real time.
- Create a Q&A video: Got a lot of questions about the property? A Q&A video is the perfect way to address them! Use footage from the open house and cover all of the most common questions and concerns that potential buyers may have. Share your Q&A video on social media or on a dedicated website for the property.
- Share testimonials from previous open houses: If you’ve had successful open houses in the past, consider sharing testimonials from satisfied buyers in a video. This is a great way to build trust and confidence in potential buyers and encourage them to attend your current open house.
By incorporating video into your open house marketing strategy, you can take your promotion efforts to the next level and attract even more potential buyers!