Virtual staging is a process of using digital technology to furnish and decorate a property in a way that helps potential buyers visualize living in the space. It can be a powerful marketing tool, particularly in today’s digital age where many potential buyers begin their home search online.
Here are five tips for when to upsell your clients on virtual staging:
- When the property is empty: If the property is empty, virtual staging can help potential buyers visualize the layout and flow of the space. This can be especially helpful if the property has an unusual layout or if the client is having trouble selling an empty property. When a property is empty, it can be difficult for potential buyers to envision themselves living there and to see the potential of the space. By using virtual staging to fill the space with furniture and decor, you can help potential buyers see how the property could be used and how it could be transformed into a home.
- When the property is cluttered: If the property is cluttered or poorly staged, virtual staging can help potential buyers see the property’s potential and envision living there. Clutter can be distracting and can make it difficult for potential buyers to see the features of the property and to envision themselves living there. By removing clutter and adding virtual furniture and decor, you can help the property appeal to a wider range of buyers. Virtual staging can also help to create a cohesive and inviting design, which can make the property more appealing to potential buyers.
- When the property is dated: If the property has outdated decor or furniture, virtual staging can help potential buyers see the property’s potential and envision updating it with their own style. Outdated decor and furniture can be a turn-off to potential buyers, as it can make them feel like they will have to do a lot of work to update the property to their own taste. By updating the virtual staging to reflect more modern decor and furniture, you can help the property appeal to a wider range of buyers and show them how they could transform the space into their dream home.
- When the property is located in a competitive market: If the property is located in a competitive market, virtual staging can help it stand out from other listings. By using virtual staging to highlight the property’s best features and create a cohesive and inviting design, you can make the property more appealing to potential buyers. In a competitive market, it’s important to do everything you can to make the property stand out, and virtual staging can be a great way to do that by showcasing the property in its best light.
- When the client is open to new ideas: If the client is open to new ideas and willing to invest in marketing their property, virtual staging can be a great option. By showing the client examples of how virtual staging has helped other properties sell quickly and for a higher price, you can convince them to invest in this marketing strategy. It’s important to be proactive in suggesting marketing strategies to your clients, and virtual staging can be a great way to differentiate their property and make it more appealing to potential buyers.
In conclusion, there are several situations in which virtual staging can be a beneficial marketing strategy for selling a property. By considering the empty status, clutter level, outdated decor, competitive market, and willingness of the client to try new ideas, you can determine when it may be a good time to upsell your clients on virtual staging.
