As a real estate business owner, you know that marketing is an essential part of your success and since the rise of social media, Instagram has become a powerful tool for businesses to showcase their products and services. Sometimes we find ourselves so overwhelmed with the information available online about social media that it becomes easy to forget that the platform’s main focus is to help you create a community and engage with them.
That’s why today, we’re going to share a simple 30-day Instagram marketing plan specifically designed for real estate businesses that sell to clients across all age ranges in Canada to get you started. Just remember that the number one tip for social media marketing is consistency, so the most important thing is to get started and keep it going! Here’s a high overview of everything we covered in our 30 day plan.
Day 1-10
In the first ten days of the plan, we focused on introducing your business, showcasing your properties, and providing valuable information to your audience. This includes posting a high-quality photo of your office or team, a video tour of a luxury property, sharing information on the benefits of living in Canada, and providing tips for first-time homebuyers.
Day 11-20
For the next ten days, we continued to showcase your properties while also building trust with your audience. This includes posting a video testimonial from a satisfied client, sharing information on the process of selling a property, posting a photo of a beautiful kitchen in one of your properties, and sharing tips for downsizing.
Day 21-30
In the final ten days of the plan, we focused on educating your audience while promoting your business. This includes posting information on the process of buying a property in Canada, sharing the benefits of investing in real estate, posting a photo of a stunning view from one of your properties, and sharing the importance of using a real estate agent when buying a property.
See the full 30-day breakdown below:
| Day | Marketing Strategy | Content | Target Audience |
| Day 1 | Post a video tour of a luxurious property | A video tour of a beautifully furnished luxury property with a stunning view | High-end clients looking for luxurious properties |
| Day 2 | Share a testimonial from a satisfied client | A quote from a happy client with their photo and the property they purchased | All potential clients |
| Day 3 | Share a post about the booming real estate market in Canada | Statistics and facts about the growth of the real estate market in Canada | All potential clients |
| Day 4 | Post a photo of a beautifully decorated living room | A photo of a stunning living room in one of your properties | All potential clients |
| Day 5 | Share a post about the benefits of using a real estate agent | Information on why using a real estate agent is beneficial | All potential clients |
| Day 6 | Post a video testimonial from a first-time homebuyer | A video of a happy first-time homebuyer sharing their experience working with your company | Potential first-time homebuyers |
| Day 7 | Share a post about the importance of location when purchasing real estate | Tips on choosing the right location when buying a property | All potential clients |
| Day 8 | Post a photo of a recently sold property | A photo of a beautiful property that was recently sold | All potential clients |
| Day 9 | Share a post about the advantages of buying vs. renting a property | Information on the benefits of buying a property vs. renting | All potential clients |
| Day 10 | Post a video tour of a mid-range property | A video tour of a beautifully furnished property that is moderately priced | Potential clients looking for mid-range properties |
| Day 11 | Share a post about the current mortgage rates in Canada | Information on current mortgage rates in Canada | All potential clients |
| Day 12 | Post a photo of a cozy bedroom in one of your properties | A photo of a beautifully decorated bedroom in one of your properties | All potential clients |
| Day 13 | Share a post about the importance of staging a property before selling | Tips on staging a property before putting it on the market | All potential clients |
| Day 14 | Post a video testimonial from a repeat client | A video of a happy repeat client sharing their experience working with your company | All potential clients |
| Day 15 | Share a post about the benefits of using social media to market real estate | Information on how social media can be used to market properties | All potential clients |
| Day 16 | Post a photo of a beautifully landscaped backyard | A photo of a stunning backyard in one of your properties | All potential clients |
| Day 17 | Share a post about the types of properties available in Canada | Information on the different types of properties available in Canada | All potential clients |
| Day 18 | Post a video tour of a townhouse | A video tour of a beautifully furnished townhouse | Potential clients looking for townhouses |
| Day 19 | Share a post about the benefits of using a real estate agent when selling a property | Information on why using a real estate agent is beneficial when selling a property | All potential clients |
| Day 20 | Post a photo of a beautiful kitchen in one of your properties | A photo of a stunning kitchen in one of your properties | All potential clients |
| Day 21 | Share a post about the process of buying a property in Canada | Information on the steps involved in buying a property in Canada | All potential clients |
| Day 22 | Post a video testimonial from a downsizing client | A video of a happy downsizing client sharing their experience working with your company | Potential clients looking to downsize |
| Day 23 | Share a post about the benefits of investing in real estate | Information on how investing in real estate can be financially beneficial | All potential clients |
| Day 24 | Post a photo of a stunning view from one of your properties | A photo of a breathtaking view from one of your properties | All potential clients |
| Day 25 | Share a post about the importance of home inspections when buying a property | Information on why home inspections are important when buying a property | All potential clients |
| Day 26 | Post a video tour of a starter home | A video tour of a beautifully furnished starter home | Potential first-time homebuyers |
| Day 27 | Share a post about the benefits of using a real estate agent when buying a property | Information on why using a real estate agent is beneficial when buying a property | All potential clients |
| Day 28 | Post a photo of a beautiful bathroom in one of your properties | A photo of a stunning bathroom in one of your properties | All potential clients |
| Day 29 | Share a post about the importance of pricing a property correctly | Information on why pricing a property correctly is important when selling | All potential clients |
| Day 30 | Post a thank-you message to your followers | A message thanking your followers for their support and inviting them to contact you for all their real estate needs | All potential clients |
This 30-day Instagram marketing plan for real estate businesses is an easy way to start or increase your presence on Instagram and attract potential clients of all age ranges in Canada. By consistently providing valuable information and showcasing your properties, you’ll be able to build trust with your audience and ultimately drive more business to your company.
Are you ready to take your real estate business to the next level? Get in touch with our team today and let’s see how we can help you achieve your marketing goals!
