In today’s ultra-competitive real estate market, standing out can feel like an impossible task. With so many agents vying for attention, how do you ensure that your name is the one that potential clients think of when they’re ready to buy or sell? The answer might be simpler than you think—and it’s all about leveraging proven strategies and tools that elevate your brand above the rest.
That’s where Scott Hurren, the CEO and founder of OTBx, comes in. As the head of Canada’s largest real estate photography and videography company, Scott has worked closely with some of the country’s most successful real estate agents. He’s seen firsthand what works—and what doesn’t—when it comes to making a lasting impression on clients. In an upcoming exclusive presentation, Scott is revealing the secrets behind the success of Canada’s top agents, and it’s a session you don’t want to miss.
In this fast-paced, information-packed session, Scott will dive deep into the strategies that elite agents use to dominate their markets. Whether you’re a seasoned professional or just starting out, these insights could be the key to transforming your real estate career.
Key Takeaways from Scott Hurren’s Presentation:
1. The “Sidewalk Test” – How to Ensure You’re the First Name Clients Remember
Imagine this: a potential client is walking down the street, discussing selling their home. When asked who they’d hire as their agent, your name should be the first one that comes to mind. This is the power of the “Sidewalk Test.” Scott will teach you this simple, yet highly effective trick to ensure that your brand is top-of-mind when clients are ready to make a move. It’s not about being everywhere—it’s about being in the right places and making a lasting impact.
Real estate is as much about perception as it is about sales, and mastering this test can set you apart from the sea of agents out there.
2. Harness the Power of Video to Build Trust
Video is quickly becoming the cornerstone of successful real estate marketing, and for good reason. In an industry where trust is everything, few tools are as effective as video in building credibility and rapport with potential clients.
Scott will walk you through the best ways to leverage different types of videos, from hero videos that introduce your brand to client testimonials that establish trust, and even neighborhood showcases that position you as the local market expert. These videos create a strong emotional connection with clients before you even meet them, and when done correctly, they turn you into the go-to agent in your area.
3. Exponential Reach – The Instagram Hack You Need to Know
In today’s social media-driven world, being visible on platforms like Instagram isn’t optional—it’s essential. But simply having an account and posting occasionally isn’t enough to make a real impact. Scott is going to reveal a little-known Instagram hack that can exponentially increase your reach and help you get in front of your ideal clients.
This isn’t about spending more on ads or trying to game the algorithm. It’s a simple, actionable technique that will allow you to grow your audience organically, engage with potential clients in a meaningful way, and ultimately, drive more business.
4. Listing Investments vs. Expenses – Why Elite Agents See Higher Volume
One of the biggest mistakes many agents make is viewing marketing as an expense rather than an investment. Scott will explain why the most successful agents don’t just spend money on marketing—they invest in it strategically. The agents who invest the most in marketing their listings are the ones who consistently see the highest volume of business.
It’s all about understanding the difference between costs and opportunities. When you invest in high-quality photography, videography, and targeted marketing strategies, you’re not just spending money—you’re positioning yourself to win more listings, attract better clients, and close more deals.
Why This Session is a Game-Changer for Your Real Estate Career
Real estate is a relationship-driven business. The most successful agents are those who know how to build trust quickly, stand out from their competitors, and leverage the right tools to grow their business. Scott’s presentation will give you the insights and strategies you need to do exactly that.
Whether you’re looking to break into a new market, increase your listings, or simply enhance your reputation, the techniques you’ll learn in this session can take your real estate career to the next level. Scott’s hands-on experience with Canada’s top agents gives him a unique perspective, and he’s ready to share what really works in today’s market.
Don’t Miss Out – Sign Up Today!
This exclusive session with Scott Hurren is a rare opportunity to learn from one of the leading figures in real estate marketing. If you’re serious about taking your business to the next level and standing out in a crowded field, you can’t afford to miss this.
Check for presentation dates with your brokerage or contact our National Sales Manager, Crystal Larocque, at clarocque@otbxair.com to book a presentation for your brokerage.
Make sure to secure your spot and get ready to transform your approach to real estate.
In a world where first impressions can make or break your career, why not make yours unforgettable?
