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5 Innovative Ways to Sell a Real Estate Listing

Most sellers use standard marketing strategies like predictable listing descriptions, palatable social media postings, and uninteresting double-sided flyers… But you’re not like the majority of sellers. You’ve always had a flair for the dramatic, a taste for taking risks, and a desire to stand out. Why not put that assurance to work in selling your home?

We’ve compiled a list of 5 creative ways to market your home for sale so that it gets the attention it deserves. All of our methods for selling your home at any price point are supported by real-life examples of creative genius and novel twists on traditional tactics.

1. To get noticed, use an inflatable dinosaur as a gimmick

Nothing stands out more in a listing than a unicorn in the bathroom. A gimmick is a device or trick used to draw people’s attention. They’re appealing, memorable, and sometimes revolting. However, if you know your target market, a gimmick could be a fun way to generate interest in your home for sale.

2. Non-traditional holidays, such as Make Your Own Holiday Day, are excellent marketing opportunities

Nothing stands out more in a listing than a unicorn in the bathroom. A gimmick is a device or trick used to draw people’s attention. They’re appealing, memorable, and sometimes revolting. However, if you know your target market, a gimmick could be a fun way to generate interest in your home for sale.

Here are a few of the most bizarre holidays:

March 27 is Make Your Own Holiday Day

It’s a day to create a holiday out of something, someone, an animal, a phrase, or a dish.

This unofficial holiday honors all made-up holidays from the past, present, and future, and encourages people to think of unique, funny, eccentric, important, and meaningful things to celebrate, observe and commemorate.

April 3rd is World Party Day.

The festival is based on the ending of Vanna Bonta’s 1995 novel Flight: A Quantum Fiction Novel, in which a countdown to April 3, 2000, occurs. The first Party Day was held in 1996 all over the world.

Organize a block party in your neighborhood. Peace begins at home and with community spirit. Enjoy spending time with your neighbors!

May 1 is Batman Day

The unofficial holiday honors and celebrates one of the world’s most well-known comic book superheroes. While its origins are unknown, it is widely assumed that it commemorates the date in 1939 when the crime fighter first appeared in Detective Comics.

Put on a cape and go to work dressed as Batman. What good is an epic home viewing without a little flair?

June 19 is Sauntering Day

Sauntering Day is an annual holiday that encourages people to take a break from their hectic schedules and slow down for a while. Everyone is encouraged to take a leisurely stroll because the term sauntering appears in the day’s title.

3. Create a short, sweet video.

Make a short video highlighting your home’s best features. To capture and retain your viewer’s attention, we recommend the following video lengths for each social media platform:

15-20 seconds on Instagram

2 minutes on Facebook

2 minutes on YouTube

2 minutes on LinkedIn

Select a video topic based on your overall marketing budget and target audience:

  • Music Video: A little lip-syncing goes a long way on the internet. Do you like to dance? Display your best moves.
  • Aerial adventure: Take prospective buyers on an aerial tour of your home’s spectacular location.
  • Home Tour: Invest in the best OTBx team and let us get you those jaw-dropping shots.
  • Luxury Lifestyle: If you’re selling a luxury home in a competitive market, OTBx is the only team to consider highlighting the property’s distinguishing features.

4. Collaborate with local micro-influencers.

To spread some local love, cross-market your house listing on social media with a local legend. Connect with a local brand or person of interest who has a 1,000 to 100,000-person following. You share a post tagging their business with your/your agent’s followers, and they in turn repost or create a post referring their followers to your listing.

5. For maximum exposure, use social media to photobomb your listing posts.

People are more likely to interact when they see a familiar face in a photograph. The more comments and shares your post receives, the further it spreads across social media networks, appearing to friends of friends who are potential buyers.

Let our creative team help you achieve your goals today!

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