Realtors have used stagers to physically prepare homes since the 1970s, when they first began hiring them. These days, more and more real estate agents are virtually staging homes. Why do so many real estate agents use virtual staging to market their properties?
Because high-quality virtual staging looks almost identical to photographs of conventionally prepared homes, you may be unfamiliar with virtual staging (i.e. in-person, physical staging).
Virtual staging is something that most of us have come across without even realizing it. Because no one wants a house that is messy or empty, staging is essential when trying to sell a property for the highest possible price.
What exactly is traditional home staging?
Realistic home staging, also known as traditional home staging, entails hiring a professional to help you prepare your home for sale before listing it. They will provide appropriate furniture and décor items for the best results.
Home stagers strive to improve the layout and design of a property in order to increase the likelihood of it selling. Staging a home traditionally assists buyers in visualizing themselves in the home prior to making a purchase. Furthermore, it reduces flaws in a home that might otherwise deter prospective buyers.
When a house is in good working order, home staging repairs aren’t as necessary as they are in older homes. Each unit requires time and money to maintain. Furthermore, it is difficult to keep stage furniture current with current trends on a regular basis.
What exactly do we mean by virtual staging?
Designers can virtually stage space for web photos using a technique known as virtual staging. It transforms bare rooms into beautiful, three-dimensional spaces that are fully furnished. Traditional staging shows property as it is, whereas virtual staging shows it as it could be. This is the most significant distinction between the two.
Virtual staging requires only a photograph of the space to be staged. The image is then transformed by virtual stage designers with years of experience. They insert furniture from a library of computer-generated objects such as chairs, sofas, coffee tables, mirrors, décor, carpets, and plants to achieve the desired appearance and feel.
Virtual staging is rapidly gaining popularity and is now the preferred method of house staging among millennials, baby boomers, and the silent generation, all of whom use the internet to find real estate.
What Is the Allure of Virtual Staging?
In a sellers’ market, homeowners may be reluctant to spend thousands of dollars on repairs and improvements that will take a long time and money to complete. Even though sellers are adamant about getting top dollar for their properties, many buyers are wary of the concept of “spending money to earn money” when the real estate market is hot and cash bids are plentiful and frequently exceed the asking price.
Virtual staging, on the other hand, maybe a simple and inexpensive way to show prospective buyers the size, scope, and variety of a home while saving sellers time and money.
Advantages of Virtual vs. Traditional Staging
There are a number of compelling reasons why more home sellers are opting for virtual staging rather than traditional staging. A few things to think about are listed below.
Virtual staging is an extremely effective digital marketing tool
It’s understandable that most home buyers start their search for a home online. More importantly, 97% of those buyers said the photos in the ad were the most important factor in their decision to buy. Listings must be presented visually appealingly if they are to attract and retain the attention of buyers.
There are numerous design elements to choose from
Designers are not limited by what furniture is readily available. With their extensive furniture and décor selections, which include infinite styles, colors, and sizes, you can create a personalized environment for your potential customer persona. Using the editor, you can fill images with exactly what you want. With virtual staging, you can cater to the specific desires and needs of your target audience.
Provides a realistic sneak peek of the property
Virtual staging allows your customers to see what your home will look like before you list it for sale. Virtual staging adds realism, lowering the likelihood of viewers passing over your home. More of them, on the other hand, begin to click on it to view the rest of the house you’re attempting to sell.
It saves both time and money
You do not need to hire staging companies to relocate and replace old furniture. You don’t even need to rent expensive staging furniture and accessories to stage your home. Virtual staging is ideal for empty homes, but it can also be used to showcase ongoing restorations, new construction, or remodeling ideas and plans. Using virtual staging instead of real-life staging saves money.
Sellers Can Use Virtual Staging While Still Living in Their Current Home
Virtual staging is an excellent option for sellers who are still living in their home while it is on the market. Virtual staging does not remove or alter existing design elements in a home. However, you will be permitted to remove personal items or furnishings that may have an adverse effect on your listing. After staging photos are taken, furniture and other items may be returned to their original locations. Virtual staging is more convenient and allows you to continue living comfortably while your home is on the market.
In the digital era, technology is transforming the real estate industry. Many homebuyers begin their search for a home by looking at what’s available for sale on the internet. Consider using virtual staging to attract customers via the internet. When it comes to finding the right buyer for your home, virtual staging is the way to go!