Here are 8 Things to Look for When Hiring a Real Estate Photographer

If you are a real estate agent or broker looking for real estate photographers near you, you understand how important it is to work with a great team. Even if you work alone, you may require the assistance of other professionals to complete various tasks. Hiring a professional photographer and videographer to promote your properties is critical because the vast majority of home buyers begin their search online. Having high-quality images and videos that highlight the highlighted features of a home and the surrounding property will help your listing stand out from the crowd.

If your imagery has a “wow” factor, potential buyers will not move on to the next home; instead, they will call you to schedule a showing. Because photography and video play a significant role in whether your listing is given a second look, you should hire the best real estate photography team for the job. Here are eight qualities to look for in a Real Estate Photographer

1. Pricing/Cost

No one wants to waste their money on poor quality work, so instead of looking for the cheapest photographer possible, compare their prices by looking at several online portfolios. As with any service, you get what you pay for, so look for a photographer with a reasonable fee and a diverse portfolio. You can also contact companies to pitch your ideas and explain what you’re looking for. You’ll get an idea of how much the photography will cost and whether or not they understand your creative vision.

2. Experience

Look for a real estate photography firm with years of experience, not just in photography and videography in general, but also in real estate photography. While it may appear that a great wedding photographer can also take real estate photos, this is not always the case. It is preferable to hire a photography company that specializes in real estate and commercial property photography because they will know how to capture the best images for your target audience. Before contacting a prospective photographer, you should look at their website and portfolio. What does their website look like? Do the photography and video examples you’ve seen meet your criteria? What technology do they employ to capture their photographs? The caliber of their work speaks volumes about their industry experience.

3. Photo and video flexibility

Professional real estate photographers are now an asset, if not an expectation. Professionals can create stunning videos and photography that highlight the best features of your residential or commercial listing, allowing you to sell it faster. Furthermore, photographs and videos are excellent visual tools for social media marketing. Listings can be shared and advertised on social media channels to increase the number of viewers and prospective buyers. Professionals can photograph multiple homes per day in a reasonable amount of time, so you won’t have to waste time getting the visual content you require. Use nighttime twilight photography, lifestyle videos, architectural & aerial videos, and even HD walk-through tours to take your marketing to the next level.

4. Turnaround Time

When it comes to real estate, time is of the essence, which is why hiring a professional photographer who can edit and deliver content quickly is critical. You should be able to receive your photos and videos within 24 to 48 hours of the shoot. The more experienced the professional, the better, and while the prices may be higher, the high-quality images and videos that practically sell the home for you save you a lot of time and money. Consider hiring a professional photography company with multiple photographers and videographers so that no matter how busy they get, they can always provide a quick turnaround. 

5. Copyright Infringements / Use Terms for Images

Copyright infringement and terms of usage violations can be major issues for real estate professionals. Find out if a company has any restrictions on how and when their photographs can be used before hiring them. This information can be found by visiting the terms of service section of the company’s website. Alternatively, you can contact the photography studio directly to ask specific questions.

6. Understanding of the Real Estate Market

As an agent, a photography company that understands the real estate market is extremely valuable. A professional photography company should be aware of what is currently happening in your area’s market and what features home buyers are most interested in. If they can accomplish this, they will be able to create images and videos that best capture those features, allowing your listings to stand out from the crowd and impress your clients. A professional real estate photographer will understand the proper angles and lighting for the shoot and may be equipped with drone technology, allowing for stunning aerial shots and video.

7. Passion and Dedication

It is critical to work with someone who is passionate and committed to the industry when looking for someone to hire for professional home photography. Working with a photographer who has done a variety of work, such as wedding photography, newborn photography, landscape photography, and so on, may not be beneficial to you. Visit the photographer’s website to learn more about the industries they cover. Check to see if the photographer provides any guarantees or commitments. This is a sure sign that the photographer takes his or her job seriously and is dedicated to providing clients with high-quality photos. 

8. Professionalism

Because the photography you create for your listings is an extension of yourself, it is critical that you work with a professional photographer and videographer. They must arrive on time, conduct themselves professionally around clients, act safely and responsibly, deliver images and video on time, and be technologically savvy. A good photographer should also be able to offer you suggestions and guidance on how to improve the appearance of your property. Finding a photography company that understands your needs and can effectively communicate will be a huge benefit to you and your business.

Hire a Professional Toronto Real Estate Photographer

Consider OTBx Air for professional real estate photography. Our real estate photography team delivers high-quality images and video to realtors, property managers, and developers on time. OTBx Air is committed to safety, innovation, creativity, and contribution, and we are passionate about innovative real estate and commercial photography. Allow OTBx Air to bring your listing to life with stunning photography and videography.