The Importance of High-Quality Real Estate Photos

We’ve all been there, surfing the internet and looking at homes for sale. Nothing attracts more potential buyers than high-quality photographs that make the property stand out on the page. Isn’t it true that the pictures are always breathtaking? That is what real estate photography can do: it can ultimately improve the home-selling process.

A few statistics…

It may seem obvious – or even self-evident – that good photography and videography are essential for your success as a real estate professional.

But when you look at the numbers, it’s almost shocking how much of an impact good visuals have. Consider the following statistics:

  • Homes with professional photography sell 32% faster.
  • Homes with more photos also sell faster. A home with one shot spends an average of 70 days on the market, whereas a house with 20 photos spends 32 days.
  • Homes in the $200,000 to $1 million price range with high-quality photography in their listings sell for $3,000 to $11,000 more.

As time passes and equipment and tools improve and become more sophisticated, online platforms become more robust. As augmented reality (AR) and Virtual reality (VR) enter our industry, visual tool skills will only become more critical.

Continue reading to find out why posting high-quality photos of your home is so important.

The First Impression in Real Estate Photography

If you look up the best ways to sell a house, you’ll find articles about interior design and SEO strategies. You’ll learn how to attract buyers and set your home apart from the competition. However, a critical first step in real estate marketing is your photography.

When buyers begin looking for homes, the first thing they see is the photography of the property. They use your photos to imagine what the future might be like if they buy it. It’s what they use to build the life they want away from home.

Quality Real Estate Photos Provide Buyers with a Comprehensive Picture

Good real estate photos are more than just well-exposed and composed images. While these are essential features, online real estate images must also provide potential buyers with a complete picture of the property.

In today’s world, prospective home buyers must inspect the property from top to bottom, inside and out.

Your real estate photos should take them on this tour, through each bedroom and bathroom, the common living areas, the basement, the garage, and the grounds.

Real Estate Photos Can Lead to Quicker Sales

Even in a competitive real estate market, homes with high-quality photographs have a distinct advantage over their competitors. Houses with good photos sell 32 percent faster, and for those priced between $200,000 and $1 million, high-quality photography can also translate to a higher sale price. Taking the time to vet a real estate firm and ensure they will produce great photos can be a fantastic way for sellers to get the most for their homes.

Real Estate Photos Can Lead to Quicker Sales

Taking photos of each property as the listing agent can be time-consuming and stressful. Not only does it take time out of your day to take the pictures, but it also takes time to upload them, resize them, and re-shoot them if the photos are blurry or of poor quality. Hiring a real estate photographer to handle all of this for you can save you a lot of time and stress. They will photograph, edit, resize, and format the images so that all you have to do is add them to your online listing.

Learn more about OTBx real estate services – link to our real estate photography page –