5 Unique Ways to Sell a Real Estate Listing Property

Most sellers resort to typical marketing strategies, such as predictable listing descriptions, palatable social media postings, and uninteresting double-sided flyers… But you’re not like the majority of sellers. You’ve always had a flair for the dramatic, a taste for taking chances, and a drive to stand out from the crowd. Why not use that confidence to sell your home?

We’ve compiled a list of 5 unique ways to sell your home for sale so that it receives the attention it deserves. All of our techniques for selling your house at any price point are backed by real-life examples of creative genius and new twists on traditional tactics.

1. Use an inflatable dinosaur as a gimmick to get noticed

Nothing in a listing sticks out more than a unicorn in the bathroom. A gimmick is a device or a trick used to attract attention. They’re somehow appealing, memorable, and occasionally revolting. Nonetheless, if you know your target market, a gimmick might be a fun approach to generate interest in your home for sale.

2. Non-traditional holidays, such as make up your own Holiday Day, are ideal for marketing

Nothing in a listing sticks out more than a unicorn in the bathroom. A gimmick is a device or a trick used to attract attention. They’re somehow appealing, memorable, and occasionally revolting. Nonetheless, if you know your target market, a gimmick might be a fun approach to generate interest in your home for sale.

Here are some of the most absurd holidays:

Make Up Your Own Holiday Day, March 27

It’s a day to come up with a thing, person, animal, phrase, or dish to celebrate and make a holiday out of it.

This unofficial holiday recognizes all made-up holidays from the past, present, and future, and encourages people to come up with unique, funny, eccentric, important, and meaningful things to celebrate, observe and commemorate.

World Party Day, April 3 

The festival is based on the ending of Vanna Bonta’s 1995 novel Flight: A Quantum Fiction Novel, in which a countdown is set for April 3, 2000, when a worldwide synchronized celebration takes place. In 1996, the first Party Day was organized all over the world.

Organize a neighbourhood block party. Peace begins at home and with neighbourly behaviour. Spend time with your neighbours and enjoy!

Batman Day, May 1

The unofficial holiday honours and celebrates one of the most well-known comic book superheroes in the globe. While the origins of this holiday are uncertain, it is widely assumed that it commemorates the date in 1939 when the crime fighter first appeared in Detective Comics.

Put on a cape and go to work in a Batman costume. What’s an epic home viewing without some flair?

Sauntering Day, June 19

Sauntering Day is an annual holiday that encourages people to take a break from their hectic schedules and slow down for a while. Because the term sauntering appears in the day’s title, everyone is encouraged to take a leisurely stroll.

3. Make a short and sweet video

Make a short movie emphasizing the best feature of your home. We recommend these video lengths for each social media platform to capture and retain your viewer’s attention:
  • Instagram: 15-20 seconds
  • Facebook: 2 minutes
  • YouTube: 2 minutes
  • LinkedIn: 2 minutes

Choose a video subject based on your entire marketing budget and target audience:

  • Music Video: On the internet, a little lip syncing goes a long way. Do you prefer to dance? Show off your best moves.
  • Aerial adventure: Take buyers on an aerial tour of your home’s incredible location. 
  • Home Tour: Invest in the best team in OTBx and let’s get you those jaw-dropping shots
  • Luxury Lifestyle: OTBx is the only team to consider when you want to highlight the property’s distinctive qualities if you’re selling a luxury house in a competitive market.

4. Partner with local micro-influencers

Cross-market your house listing on social media with a local legend to spread some local love. Connect with a local brand or person of interest who has a following of 1,000 to 100,000 people. You share a post to your/your agent’s followers tagging their business, and they in turn repost or create a post referring their followers to your listing.

5. Use social media to photobomb your listing posts for maximum exposure

When a familiar face appears in a photo, people are more likely to interact. The more comments and shares your post receives, the further it travels across social media networks, appearing to friends of friends who might be interested buyers.
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