Of homebuyers who use video in their search, 86 percent use it to research a particular community, and 70 percent use it to tour the inside of homes. That being said, it pays off to invest in neighborhood videos now so they can be watched by your future clients for years to come.
At OTBx Air, we truly understand the tremendous opportunity for brokerages and agents to create brand awareness and recognition through the creation of neighbourhood profile videos. Neighbourhood profile videos provide many benefits.
- Improve Google Search Engine Optimization Rankings
- Create New Content for your social & web platforms
- Help integrate the brand within the community
- Provide raw footage for integration to accompany listing videos
- Position the brand as a community leader
Marketed the right way, neighbourhood videos can bring new attention and awareness to your team and ultimately generate new leads, and keep you top of mind with your clients. Neighbourhood profile videos should be seen as a long-term investment that will provide value to you and your team for years to come.
With a 51 percent audience share, YouTube is now the top video research destination for house hunters (yes, even more popular than listing websites), so make it your default upload location for neighbourhood videos, agent profile videos and ofcourse, listing videos. Set up your own channel; organize videos by playlist; and use search-friendly keywords or the property address in your title, description and tags to make it easy for buyers to find what they need.
If you want your audience to get to know, like, and trust you, a neighbourhood video is a great way to get the job done. Professional videos help build trust by allowing prospects to learn more about your business, get a feel for your expertise, and allow them to make a more personal connection with you and your business. Trust goes a long way, and professional photography and videography can help you establish a stronger connection.
One of the things that makes OTBx Air unique when it comes to business photography and videography is the vast network of talented photographers ready to provide services. OTBx Air has talented photographers in most major Canadian cities. So, if your organization has multiple locations that need to be serviced, OTBx Air can make it happen with ease. So what are you waiting for? Winter is almost here, let’s get that neighbourhood video booked!