The Value of High-Quality Real Estate Photography


We’ve all been there, searching the internet for homes for sale. High-quality photographs make the property stand out on the page to attract the most potential buyers. Isn’t it true that the pictures are always stunning? That is what real estate photography can do: it can improve the home-selling process in the long run.

A few facts…

It may appear obvious, if not self-evident, that good photography and videography are critical to your success as a real estate professional.

However, when you look at the numbers, it’s almost unreal how much of an impact good visuals have. Consider the following data:

Professional photography helps homes sell 32% faster.

Homes with more photos sell faster as well. A home with one shot is on the market for an average of 70 days, whereas a house with 20 photos is on the market for 32 days.

Homes with high-quality photography in their listings sell for $3,000 to $11,000 more in the $200,000 to $1 million price range.

Online platforms become more robust as time passes and equipment and tools improve and become more sophisticated. Visual tool skills will become even more important as augmented reality (AR) and virtual reality (VR) enter our industry.

Continue reading to learn why it is critical to post high-quality photos of your home.

The First Impression in Real Estate Photography

When researching the best ways to sell a house, you’ll come across articles about interior design and SEO strategies. You’ll learn how to attract buyers and differentiate your home from the competition. However, your photography is an important first step in real estate marketing.

When buyers start looking for homes, the first thing they see is property photography. They use your photos to imagine what life would be like if they bought them. It is what they use to create the life they desire away from home.

Quality Real Estate Photos Provide Buyers with a Comprehensive Picture

A good real estate photo is more than just a well-exposed and composed photograph. While these are important features, online real estate images must also provide a complete picture of the property to potential buyers.

Prospective home buyers must inspect the property from top to bottom, inside and out, in today’s world.

Your real estate photos should guide them through each bedroom and bathroom, as well as the common living areas, basement, garage, and grounds.

Real Estate Photos Can Lead to Quicker Sales

Homes with high-quality photographs have a distinct advantage over their competitors, even in a competitive real estate market. Houses with good photos sell 32 percent faster, and high-quality photography can also translate to a higher sale price for those priced between $200,000 and $1 million. Taking the time to vet a real estate firm and ensure they will produce high-quality photos can be a great way for sellers to get the most money for their homes.

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