As we enter the fall season, it’s important to remind yourself that buying or selling a home can still happen in this slower time of year. With the kids back in school, people returning from vacation, and prepping for the holiday season, it’s definitely prime autumn season!
Consistent referrals are essential for maintaining a robust sales streak. Even in months when business is slow, you can still find loyal customers who will always buy from you.
We’ve put together a few ideas to get and create real estate referrals in autumn to help you stay successful this season.
- Hosting events is a great way to engage with your community and meet new clients. If you’re comfortable hosting your own event, invite past clients to an autumn or Halloween party complete with suitable decor. You can even host a pre-Thanksgiving dinner with turkey and pumpkin pie! Capture the cozy, cozy vibe of autumn with this fun, mossy palette. From pumpkins to birch trees to pumpkin spice lattes, there’s no end to the ways you can come up with autumn-inspired events.
- Work with local businesses in the community. Many local businesses are hosting adorable autumn-themed events. Sign up for a marketing table or offer to sponsor an event to get in on the fall festival action. Pumpkin patches, farms, trunk-or-treats, craft shows, and other events with large crowds mean a large number of potential clients.
Because businesses have connections to locals in the area, maintaining a consistent relationship with them can be an additional source of referrals. Local residents, potential investors, and other connections have the power to make magic happen.
- Make your marketing message seasonal-appropriate. As the weather cools, embrace the season with a cheery palette of warm autumn hues. From classic reds and golds, to in-season oranges, browns and greens, there’s something for everyone this season. While you may have a fairly consistent color scheme, font, and other designs in your marketing, changing it up keeps things interesting.
- Focus on a particular demographic. In slower months, providing useful content for clients is critical to your success.
If your target market is older clients and retirees, consider offering brochures or informational packets on topics such as downsizing or finding the right home for their post-retirement plan. You may also have clients who need to quickly buy a home. They will want to know what to look for and how to get everything in place before they make an offer, so provide a quick start guide. This could save them time and stress of finding the right home in a hurry.
Professional real estate photography is essential at any time of year, especially when you’re trying to make a sale. By hiring a professional photographer who has extensive equipment, you can ensure the best results for your listing. Getting money shots of a home in autumn could mean the difference between a sale and a loss. With OTBx, you can get high-quality images and complete marketing materials to set you up for success. Reach out to our amazing team to learn more about professional real estate photography.